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Sales stuff with no fluff

3 minute read tops, then go about your day

Lead generation: the final Blueprint for SME without a budget

Published by Paola Holguin on January 23, 2021
Lead generation: the final Blueprint for SME without a budget
If you are an entrepreneur launching a startup or starting a small business, building a lead generation strategy is probably your biggest focus at the moment, along, obviously, with the billion other things you need to take care of!... Read More

Reaching out cold to your dream prospects? Answer these questions first

Published by Victor Vatus on January 05, 2021
Reaching out cold to your dream prospects? Answer these questions first
Sales is about your prospects' status quo, the problem coming with it, the promised land, and how your offer bridges the gap between these.The moment you've identified your dream prospect, I suggest you ask yourself these questions to craft your messaging:What is... Read More

Cold email: Using humor and poor Photoshop skills to completely destroy the reply rate

Published by Victor Vatus on December 14, 2020
Cold email: Using humor and poor Photoshop skills to completely destroy the reply rate
I wanted to share an email that hit 47% reply rate. You read that right. And I'm talking about selling a real product, not selling an online course about how you too can achieve a 47% reply rate.One of our main events of the year was supposed to be last week. I sen... Read More

Finding someone's email: Sales tips for when obvious solutions didn't work

Published by Victor Vatus on December 09, 2020
Finding someone's email: Sales tips for when obvious solutions didn't work
Finding someone’s email address can go a long way. The two biggest deals I ever closed (<brag>) started from a simple cold outreach and ended with 7-figure contracts months later (</brag>).Before anything, how ethical is it to reach out to someone out of the blue? Here’s... Read More

Expanding a business from Europe to the US: what to expect when no one's expecting you

Published by Victor Vatus on December 09, 2020
Expanding a business from Europe to the US: what to expect when no one's expecting you
Two years ago I helped expand a French firm's operation to the US after they had just raised their Series A.Here's what I learned:No one cared: I reached out to industry-related websites, blogs, groups, events to generate some content around t... Read More
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