Sales stuff with no fluff

Finding someone’s email address can go a long way. The two biggest deals I ever closed (<brag>) started from a simple cold outreach and ended with 7-figure contracts months later (</brag>).Before anything, how ethical is it to reach out to someone out of the blue? Here’s... Read More

Got a Business idea that you're trying to validate? Let's go! Here's my take:Build something you can show ASAPList all the firms that might be interested in having this convo in a SpreadsheetDay 1: Find the person with the right title wi... Read More

Couple of tips based on our findings:You should say "you" 10 times more than "I"Your email shouldn't be more than 5 sentencesYour copy shouldn't contain more than 70 wordsDon't add a "booking link&... Read More

Two years ago I helped expand a French firm's operation to the US after they had just raised their Series A.Here's what I learned:No one cared: I reached out to industry-related websites, blogs, groups, events to generate some content around t... Read More

Not-adapted-for-Search-Engines guide to writing compelling subject lines when you don't have a specific trigger you can use like "Just raised our Series A" or "Saw you're attending at ABC Virtual Event" or even "I talked to your CEO and they asked me to tell you t... Read More