Sales stuff with no fluff

If you are an entrepreneur launching a startup or starting a small business, building a lead generation strategy is probably your biggest focus at the moment, along, obviously, with the billion other things you need to take care of!... Read More

Sales is about your prospects' status quo, the problem coming with it, the promised land, and how your offer bridges the gap between these.The moment you've identified your dream prospect, I suggest you ask yourself these questions to craft your messaging:What is... Read More

I wanted to share an email that hit 47% reply rate. You read that right. And I'm talking about selling a real product, not selling an online course about how you too can achieve a 47% reply rate.One of our main events of the year was supposed to be last week. I sen... Read More

Finding someone’s email address can go a long way. The two biggest deals I ever closed (<brag>) started from a simple cold outreach and ended with 7-figure contracts months later (</brag>).Before anything, how ethical is it to reach out to someone out of the blue? Here’s... Read More

Two years ago I helped expand a French firm's operation to the US after they had just raised their Series A.Here's what I learned:No one cared: I reached out to industry-related websites, blogs, groups, events to generate some content around t... Read More