Cold email: Using humor and poor Photoshop skills to completely destroy the reply rate

Cold email: Using humor and poor Photoshop skills to completely destroy the reply rate

I wanted to share an email that hit 47% reply rate. You read that right.

And I'm talking about selling a real product, not selling an online course about how you too can achieve a 47% reply rate.

One of our main events of the year was supposed to be last week. I sent an email to the prospects that were supposed to attend with a poorly executed photoshop montage of what our booth would have looked like, with couple reps Photoshop'ed in, along with:

"Today, you were supposed to attend XYZ event, so was I. So here's what you would have seen, strolling around the Exhibition Hall, looking for new opportunities (excuse my poor Photoshop skills):

MONTAGE

I would have asked you a few questions and if you were looking for my widget, I'd have explained what we do for similar firms, which sounds like this :

"INSERT VALUE PROP".

Would you like to have the rest of the conversation through Zoom? I'll put this montage as a background picture, and it'll be almost like XYZ event.